At the start of the Summer holidays I vowed to myself that this project would not be left until last minute, as I do everything else. Although it appears the inner procrastinator in me has taken over yet again, and with two weeks until starting back at uni it’s finally getting started. To make myself feel better it must be said that the topic of the project has been floating around in my head for the past month or so, and of course the thought of getting started. Guess i’m just a big thinker right? Hmm.
When reading the brief at first I do have to admit I was rather stumped. It was so broad and it didn’t feel as though we’d been set a proper task unlike previous briefs. Yet it must have been written that way to see what outcome we could produce of our backs, without any guidance. In a way it reminded me of Fine art briefs from sixth form and foundation, which although now are a distant memory, they used to fill me with joy bringing the opportunity to express yourself in a way that fits you best, without being restrained.
So my chosen topic ‘The ‘Selfie”:
- It’s a tool used everyday to promote sales for fashion brands
- Intentionally, via celebrities doing promotions of sent products on instagram/snapchat
- Unintentionally, via normal people/bloggers posting normal pictures or outfits and followers asking where they are from.
- Creates traffic towards featured brands website and increases likelehood of purchases
- Allows control of what is being put across, sometimes an exaggerated or unrealistic version of self or products (enhanced by editing).
- However with so many bloggers and celebrities being idolised on social media, it can put pressure on people to take ‘the perfect selfie’, in a bid to live up to standards.
- Celebrity endorsement: Bloggers/celebs attaching name to a clothing collection, e.g. Sarah Ashcroft, Charlotte Crosby, etc. Making bog standard online clothing stores more desirable.
- Different uses for different genders: for instance more fashion/beauty promotion for women, whereas aimed at more fitness fashion brands for men.
The types of selfie: (as outlined by me)
- The ‘I woke up like this’ selfie- commonly taken to fool others into thinking you ‘naturally’ look a certain way. When in fact you’ve leaped out of bed, showered, and then applied copious amounts of concealer, eyebrow pencil, and lip gloss beforehand to cover a magnitude of sins like spots and under-eye circles. Often pictured in bed with a caption intending to convince and fool your audience further. Seriously God forbid if anyone saw those NATURAL things about you ey?!
- The sausage/hot dog legs selfie- Taken to showcase your newly bronzed, oiled up pair of hotdogs, featuring the standard pool or beach scenery. The aim of course is to boast your holiday resort, but instead the focus ends up being on the sausages at the forefront of the picture. Always makes for an amusing selfie though.
- The pout that resembles a fish selfie- A pose phase that almost all females go through at some stage. Adopted by teenagers and occasionally middle aged women in a bid to look attractive. Almost always cringed at by viewers on social media.
- The sit on the sink selfie- Where you prop your leg up on the sink aiming to make your bum look as peachy as possible. Which of course everyone knows because it wasn’t a convenience you decided to sit on the sink like that was it?
- The ‘gains’ selfie- An oh so flattering image, either depicting your newly slaved for muscle growth via a tensed pose, or your post-gym sweat covered body.
- The ‘ootd (outfit of the day)’ selfie- A Selfie usually taken by those with a high amount of followers, posed anywhere from against a white wall, to a multi-storey car park, to in the middle of a street. Designed to show off their daily outfit in all it’s glory.
- The product endorsement selfie- Selfies aren’t just for showing off. Celebrity’s and bloggers alike are often pictured featuring things sent to them by brands in a bid to endorse them to consumers. The usual culprits involved are teeth whitening strips and fake tan.
- Makeup Selfie- Taken to show the glow up of high lighter against a perfectly blended eyeshadow look, topped of with fluffy ‘natural’ lashes. Proving the sheer pigmentation of either a new Anastasia Beverly Hills, Huda or Morphe Palette; making everyday women envious of their transformation skills and ability to splash the cash on such things.
- Drunken Selfie- Not taken at the finest hour. Sometimes taken in a club toilet, the smoking area, or McDonalds at the end of the night. Generally makes you look a 10/10 at the time, but fills you with regret when looking back the next morning.
- Couples selfie- Usually taken on date night, or on a trip out together. Cute but also cheesy, used as a way to demonstrate their love for each other on social media. A caption reading bae is a usual occurrence, to further confirm the relationship.
How selfies have evolved:
A mere few years back the selfie was just something you took for yourself to post on Facebook, Instagram or Bebo, anyone remember that site? But the way social media has evolved means that a simple image containing a product can mean thousands that wouldn’t have bought the product otherwise then go on to purchase it. Or they at least look up the product online, meaning they’re then aware of the brand. A win either way for the company.
But are consumers convinced about the oh so obvious ads placed on social media every day or is it just a fad? When asking friends they said it’s so blatant they are getting paid to endorse the products, that looking at the selfie alone isn’t going to prompt a purchase. However it would encourage them to look further for reviews of the product if it was something they’re interested in, and could see why younger teenagers may be more sensitive to the ads so consequently may buy straight away.
For some reason WordPress won’t let me see this post, so i’ll have to make this a ‘to be continued’ post..